Email marketing, when executed well, is a powerful and cost effective way to grow your base of loyal regular customers

Sending offers and rewards via email can help build customer loyalty, and can form the basis of a comprehensive customer loyalty program. Email campaigns can be used very effectively to attract referrals and generate word-of-mouth among your target audience (it’s very easy for your customers to forward an email to their friends and colleagues, if there’s something in it for ...

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